# Key Actors

Unlike centralised exchanges where the core team seek to exploit all actors for profit, ATTX allows AX to facilitate a flywheel effect where all key actors have their incentives aligned and mutually reinforce one another.

| Actors                       | Description                                                                                                                                           | Economics & Incentives                                                                                                                                                                      |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Traders                      | <p>End retail customers who use Antarctic Exchange for trading activities, ranging from low-ticket to high-ticket whales. </p><p><br></p>             | <ul><li>Uses Antarctic Exchange for trading</li><li>Receive rewards for using and referrals to AX </li><li>Pays for services through network fees and transaction fees</li></ul><p><br></p> |
| <p>Affiliates</p><p><br></p> | Influencers who have a large following who can refer users to Antarctic Exchange and receive compensation for those referrals based on trading volume | <ul><li>Refer users to AX and receive commissions on referrals based on revenue generated for AX </li></ul>                                                                                 |
| Liquidity Providers          | Actors that provide liquidity in liquidity pools to increase the liquidity depth of trading pairs and improve AX efficiency.                          | <ul><li>Invest capital in liquidity pools for return </li><li>Help AX improve liquidity of trading pairs and receive ongoing rewards</li></ul>                                              |
| Ecosystem Partners           | DeFi Protocols and other partners who are integrated with the Antarctic Exchange platform to drive adoption and awareness                             | <ul><li>Receive bootstrap incentives for being a long term partner of AX</li><li>Drive adoption of AX and vice versa</li></ul>                                                              |
| Founding Team                | Founding team that is responsible for the development and implementation of the network and necessary products                                        | <ul><li>Generate the most value within the economy that serves the long term viability of the ecosystem </li></ul>                                                                          |
| Governors                    | Token holders who perform governance voting by locking their tokens                                                                                   | <ul><li>Ensure ecosystem is governed with fairness</li><li>Potentially be compensated for work done</li></ul>                                                                               |
| Treasury                     | Drive token value accrual to ensure sustainability of the economy                                                                                     | <ul><li>Inflows > Outflows in the long run</li></ul>                                                                                                                                        |

Together, powered by the AX token, these actors are empowered beyond the core application, while the platform team acts as the coordinator, maintaining infrastructure, adjusting incentive parameters, and gradually decentralizing governance to the broader community.
